| Most online marketers are familiar with Google Adsense which is a Pay-Per Click (PPC) service. Every time someone clicks on an Adsense advertisement on your blog or website, you are paid a portion of the revenue which Google collects from the advertiser. But do you know how it all works and how you can make more money with it? How is your Adsense conversion? How well you do with Adsense all depends on how well you are using your keywords. All you need to do is find the keywords that bring in more revenue per click. Sounds simple enough but you need to do a little research to get these keywords. While getting a lot of traffic will get you more impressions of your Adsense ads, you also want to get more clicks. There are several things that you can do to increase clicks. First of all, make sure that your ads are placed in a prime location where visitors will see them. Next, make sure you don't have too many other links on your pages that visitors might be tempted to click rather than clicking on the Adsense ad. You can also change the graphics/style of your Adsense ads to make them more appealing to the eye and/or to fit better along with your blog or website theme. But the real determiners of your Adsense conversion are the keywords that you use. One reason that Adsense is so popular is that you aren't just randomly shooting your ads to millions who don't care at all what you are promoting. When you able to customize an ad for your target audience based on where they find the ad and what they are interested in, your conversion rates will increase. Google can evaluate what your site visitor would be interested in based on the content/keywords that your website/blog contains. When used in the right way, this can be more powerful and effective than the biggest, loudest, most popular commercials on television. It's important to keep in mind that the costliest clicks are not necessarily the best ones in terms of conversion. Although you can find some keywords that pay $40 to $50 per click, you really won't earn very much if no one is clicking on them anyway. So, it's better to seek out the keywords and keyword phrases that people are often clicking on. There are many free tools that you can use to find these words. Google Trends or the Google Adwords Keyword Tool are just a couple. Just as important is finding the highest converting keywords. Your goal is to find the keywords that effectively balance the quality of the keyword (in terms of offering a decent payout per click) and a high possibility that people will click on it. When you hit that right optimized balance, your Adsense conversion rates will increase dramatically. |
