| As far as marketing goes, almost nothing is as effective as Facebook. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you want to get the most out of your marketing efforts, you'll need to read up on Facebook marketing. A great way to interact with your subscribers is to respond to their comments on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to all your subscribers, particularly those that have questions and/or concerns. Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page. Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need. Use pictures. Once you've got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you. Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are. Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand. Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends' pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business. Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don't. You don't want someone to try to join your page only to be told that you have reached your limit. They probably won't come back to try another time. Always maintain a possitive attitude on your facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page that you find a way to put a possitive spin on it. Post on a variety of topics, but all within your niche. Make sure that your information is relevant, but also creative. Use various methods to engage your fans. Perhaps that means photo essays, or you can create posts where you question your audience. As you can see by now, Facebook marketing is the easiest way to reach large numbers of people. When used wisely, this is the ideal way to get folks interested in your business. Use what you have learned here to propel your business up to the top. |
