| If you have a business, the internet is a great way to advertise that business. Whether your business is online or off line you can find a great internet marketing solution to increase sales. Once you gain the knowledge of marketing in the online world, the sky is the limit to yielding significant returns. These days, it is a must to have a website for your business. It can't just be something for someone to go look at either you must optimize your website so that it works for you. Just like placing ads in the paper or in the phone book, your website must appeal to your customers and make them want to buy from you. Keywords are another great internet marketing solution. If you optimize your site with the keywords that people are using to search for your type of product or service then the search engines will like your site and place you higher on their results pages so you are visible to the public. Just be careful not to overuse those specific keywords on your site or in your articles. This is called keyword stuffing, or keyword spamming, and the search engines do not like this. They will boot you off or lower your rank and then you will not get any visitors to your site or make any sales. Play by the rules and you will have all the customers you want or need. Don't play by the rules and you will need a lot more than customers to get back on the leading search engine results pages. Learn how to host your own blog. This is a great way to directly advertise your product or service and you can get feedback from the people who buy from you. With regular postings you can keep your customers coming back, if the information you provide is quality content. You have to keep them interested. You can also put backlinks in that take your readers directly to your website when they want to buy something. This is a great way to stay solid in the search engine rankings. As an online business person you want to be as up close and personal with your customers as you can be, right? Why not learn how to increase your online presence by using the social networking sites? You can offer discounts to your "friends" and can easily let everyone know when you have a new product or service coming out that they may want to try. You can put a link directing your customers to your website here, too. The more exposure you have online, the more people will think they "know" you and when someone knows you they can begin to trust you. Using video will let them see your face and when they can identify with you they will more likely buy from you. If you embed your site with a short video about what product or service you offer you can personally invite customers to try that product or service. What an awesome internet marketing solution. |
