| The content on the Web grows at such an expanding and rapid pace that some experts these days are saying that Web content is completely out of control. There are millions and millions of Web sites and Web pages out there, and without a quality search engine to help people find what they're looking for, the Internet is practically useless. That's why search engines are critical to keeping Web users on track, and why Google is the king of search. Practically every Internet marketer knows that you've got to develop a good keyword search engine ranking if you want your site or blog to be found by today's Web surfers. Only through a sound approach, hard work, and patience can your site or blog cut through the ever noisier Web.
It used to be that it was easy to develop a great keyword search engine ranking. All it took was cramming a bunch of keywords on a Web page and within no time flat your site would be ranked in the top listings of every search engine. These days, search engines (and Google in particular) are much smarter than that. They've worked and re-worked their search ranking formulas to discount pages that are just a pile of random keywords, or pages that are crammed with keywords and lack relevant, useful text. Today you've got to have content -- good quality, useful, rich content -- in order to grab a nice keyword search engine ranking.
And you know what? It still isn't enough to just make sure that your pages have top quality content. No, you've got to have content but that content has to be kept fresh and updated all the time. The search engines like freshness and they like relevance and they like sites that other sites find useful and worthy. That's why search engines these days also include a provision to account for the number of sites that link back to your site as part of their keyword search engine ranking formulas. That means you've got to go out and develop links from other Web properties if you want to garner a top ranking in the modern search engines.
The Web was once referred to as the "wild west," a place where you'd find an anything goes mentality. Those were the days when anyone could slap up a Web site and dominate the search rankings in just a matter of hours. Those days are gone. Search engines are using sophisticated keyword search engine ranking formulas to weed out the gunslingers and bring a new air of civility to the Web through well-designed rankings for Web search. That means if you're into Internet marketing, you've got to do your homework before you try to dominate the keyword search engine rankings for your niche.
It will be hard work, but in the end there's no doubt you'll find that it was totally worth it.
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