Advertising for free seems like an impossible thing when heard.
But there are several ways by which the cost of advertisement can
be conserved, with the help of some imagination and creativity.
A business wanting to advertise, can write articles related to
their field of expertise that can be submitted to media and
publications having interest in that particular field. The
advertising article can have information about the company and
dealership opportunity. Due to the rise in Internet users and
websites, new websites have sprung up which offer free services.
Articles can be written for these websites and they can be
broadcasted for free, which will be viewed by hundreds of people
everyday.
Once the business has gained some recognition, within no time it
will gain popularity also among the crowds. This popularity can
lead to them being invited on radio and television talk shows and
even to interviews. Such kind of opportunities shouldn’t be missed
as they provide a chance for free promotion. If it is taking a
long time to get a break, the producer can be addressed with a
letter that can be followed up by a telephone call or in-person
visit. During the visit, the nature of expertise can be discussed
about the business, which will be of interest to the viewers of
the particular channel. Once a businessperson gains the status of
being public-friendly, more offers start pouring in.
Free bulletin board located in the neighborhood, like in grocery
stores, libraries, and salons, are another good idea. Advertising
circulars can be posted on such boards for free. Circulars for
mass distribution can be handed out at the mall, shopping center,
bus stops, particularly on weekends when there is a big rush.
Students can be hired on part time basis for this purpose.
Promotional advertisement can be printed on the envelopes used by
the business firms. Both the sender and the receiver can view this
advertisement. Promotional offers can be sent to customers by
postcards, which should be utilized to its full, leaving only
place left for writing the address.
Some of the new mail order publications offer free first time and
seasonal deductions for advertisers. Other publications offer pay
per inquiry space. Inquiries can be made about stand-by space,
which means that the publication holds the submission of
advertisement until the space is not sold and in that case, thirty
three percent saving can be achieved. Usually local newspapers
provide these kinds of offers.
If the business is involved in ad sheet or catalog publishing,
other publishers can be contacted for the purpose of bartering an
advertising exchange. They can place advertisement in their
publication, in return for placing their advertisement in the
business’s publication.
Free offers can be provided to the customer. This can be done by
emailing or printing newsletter about information regarding the
area of interest of the targeted customers and can be made popular
by using tag lines. Attach a free coupon with it, which the
customers can use it for shopping, if a criterion is met like
minimum purchase of $50. By this the response will be huge and
most of them will purchase something or the other to avail the
free offer. The basic ingredient for advertising for free is
imagination and research. Opportunities should be searched and a
strong working force should be applied to increase the sales. |
