| The way internet in marketing works is becoming clearer and clearer from day to day. Like many things, advertising and marketing strategies are only beginning to scratch the surface of this rapidly expanding force. Whatever baby steps we?ve taken to fully utilize it are still very powerful in their own right ? after all, there has been nothing like the internet in the history of mankind. We may not have yet fully realized just how deep or how far the internet can go. Despite its penetration into the idea of a household it is still not as every day as the television or the radio. As a canvas for marketing, it?s the baby boy or girl of the media world. Only recently have references to the internet in media been made realistically ? most references make it out to be some magical thing that can answer anything and anyone. Now, people are getting a good idea of how it works and want to try internet in marketing for themselves. The first step and possibly the most commonly known method of internet in marketing has been through email ? newsletters and the like. Through an easily accessible method like email, people have been staying in contact with their customers as if they were simply in the neighborhood ? except now, that neighborhood has been extended to anything with an internet connection. Currently, it is also the prime method by which scams and spam are delivered, making people look at it with a grain of salt. Internet in marketing took on a whole new level when Amazon.com created the idea of web affiliates. This is the internet equivalent of the infomercial ? after all, where else could an entire site or channel be used as an ad? Affiliate marketing is essentially when people promote certain products or services for a commission of the sale price. In doing so, they also offer their viewers the chance to click on various ads or links to the "money" site. This is why they need similar or related content ? the more similar the sites, the better the chance that the viewer or user would actually be interested in clicking the link. Payment here varies, but for the most part requires actual action from the user for payment. It takes more than viewing the ad ? the user needs to either click, or act on the ad in such a way that is beneficial for the main site. In this way, the advertiser only pays for conversions, leads or click that benefit them, putting some of the work into the affiliate?s hands. Marketing on the internet can be very profitable, if done correctly and like actual advertising, there is no magic formula to get everyone into your site, but the effort will probably pay off. Research and knowing how to actually do the marketing is vital ? this allows you to weed out those who can and those who can?t promote you. Internet in marketing ? a new concept, but one you can?t pass up. |
