| In affiliate marketing, all people involved in the program get
benefited. The affiliate earns income each time he refers a
visitor to the website of the merchant. And on the other side,
the merchant produces sales without spending a lot of funds for
advertising and promotion. The goal, of course, of both sides is
to attain as much earnings as possible.
Since the goal is to earn more income, both affiliate and merchant
should consider including the practice of back-end selling in
their business activities. Back-end selling is a great support
for affiliate marketing. It can greatly augment the income
produced from affiliate marketing.
Basically, back-end selling is the selling being conducted after
the initial sale. That is, when a visitor becomes a paying
customer for one product, another product can be advertised and
sold to the same customer. This second product is called the
back-end product. Since the customer is already acquainted with
the merchant or affiliate, there is already an element of trust
planted in between. Selling the back-end product may be easier
than the initial sale.
Historically, back-end selling has helped boost the sales of both
the online businesses and the land-bound companies. As indicated
before, the major reason is the established trust between the
customer and the merchant or affiliate. If the customer is
satisfied with the first product that he purchased, he will
logically assume that the online company is offering quality
products. A satisfied customer can be easily turned into a
“repeat customer”.
The usual technique in backend -selling is to make the customer
aware of another product, This second product can cater to the
other needs of the customer. And when the satisfied customer
becomes aware of the second or back-end product, he will
certainly look into it and may decide to purchase it. After such
a sale, the merchant or affiliate may offer another back-end
product.
Back-end selling had been proven to be powerful in augmenting the
income many traditional and land-bound companies. This marketing
practice has also made hundreds of online companies flourish and
expand. Therefore, it can be a marketing practice that can surely
work well with affiliate marketing.
While affiliate marketing will attract new customers and lead to
the first sale, the back-end selling can build loyalty among the
customers. In other words, back-end selling is one major
ingredient in creating that winning formula in affiliate
marketing.
Every affiliate should look into the financial promise of back-
end selling when coupled with affiliate marketing. These two can
make the affiliate earn unbelievably amazing income. |
