Are you a webmaster who needs funds to keep your website running?
Or is your website the only way for you to earn income? Whichever
you are, for as long as you are a webmaster or a web publisher
and you need cash, affiliate marketing may work well for you. With
affiliate marketing, you may get a lot of cash pouring into your
bank account easily. And if your website is rich in great contents
and you want to earn more profit, why not get into the Google
Adsense program as well?
Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and
probably the best way to earn profits online, unless otherwise you
are a businessman and would rather sell your own products online
than advertise other businessman’s products on your site. But even
online retailers can benefit from affiliate marketing programs,
because affiliate marketing actually works for merchants as well
as it works for the affiliates.
Affiliate marketing, simply said, is a relationship or agreement
made between two websites, with one site being the merchant’s
website and the other being the affiliate’s site. In the relationship,
the affiliate agrees to let the merchant advertise his products on
the affiliate’s site. The merchant, on the other hand, would agree
to pay the affiliate in whatever method they have agreed into. This
would generally mean easy income for the affiliate, as he would do
nothing but place the retailer’s ad on his site. This would also
be very beneficial for the merchant, as getting affiliates to
advertise their products would be a lot more affordable than
hiring an advertising firm to promote their products.
There are a variety of methods on how the merchant would compensate
the affiliate for his services, and for the webmaster, these methods
simply translates to the method by which he would earn easy cash.
Among the more common methods of compensation are the pay-per-click
method, the pay-per-lead method, and the pay-per-sale method. The
pay-per-click method is the method most preferred by affiliates,
for their site’s visitor would only have to visit the advertiser’s
site for them to gain money. The other two methods, on the other
hand, are better preferred by merchants, as they would only have
to compensate you if your visitor becomes one of their registrants
or if the visitor would actually buy their products.
Getting much profit on affiliate marketing programs, however, does
not depend so much on the compensation method is it does on the
traffic generated by your site. A website that can attract more
visitors would generally have the greater chance of profiting in
affiliate marketing programs.
What about Google Adsense?
Google Adsense is actually some sort of an affiliate marketing
program. In Google Adsense, Google act as the intermediary between
the affiliates and the merchants. The merchant, or the advertiser,
would simply sign up with Google and provide the latter with text
ads pertaining to their products. These ads, which is actually a
link to the advertiser’s website, would then appear on Google
searches as well as on the websites owned by the affiliates, or by
those webmasters who have signed up with the Google Adsense program.
While one can find a lot of similarities between Google Adsense
and other affiliate marketing programs, you can also see a lot of
differences. In Google Adsense, all the webmaster has to do is
place a code on his website and Google takes care of the rest.
The ads that Google would place on your site would generally be
relevant to the content of your site. This would be advantageous
both for you and for the advertiser, as the visitors of your site
would more or less be actually interested with the products being
advertised.
The Google Adsense program compensates the affiliate in a pay-per-
click basis. The advertisers would pay Google a certain amount
each time their ad on your site is clicked and Google would then
forward this amount to you through checks, although only after
Google have deducted their share of the amount. Google Adsense
checks are usually delivered monthly. Also, the Google Adsense
program provides webmasters with a tracking tool that allows you
to monitor the earnings you actually get from a certain ad.
So, where do all of these lead us to?
Where else but to profits, profits and even more profits! Affiliate
marketing programs and the Google Adsense program simply work,
whether you are the merchant or the affiliate. For the merchant’s
side, a lot of money can be saved if advertising effort is
concentrated on affiliate marketing rather than on dealing with
advertising firms. For the webmaster, you can easily gain a lot
of profits just by doing what you do best, and that is by creating
websites. And if you combine all your profits from both the Google
Adsense program and other affiliate marketing programs, it would
surely convert to a large amount of cash. |
