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PPC Search engine advertising involves the creation of a small short ad then having it displayed on a search engine results page. You pay the search engine company every time a visitor clicks your ad. PPC search engine advertising can be a blessing or a curse so make sure you know what to do if you make use of this Internet marketing technique.
What and What Not to Expect from PPC Search Engine Advertising
PPC or pay-per-click ads are simple text ads containing your heading, a brief description for the ad, and the URL of whichever landing page you?ve chosen for your ad. In most cases, PPC advertisers will have to adhere to word count requirements when formulating their ad.
Certain PPC search engines can be quite strict when it comes to the title and description you?ve chosen for your ad. Make sure you read their terms and conditions before creating your ad to avoid wasting your time and effort.
To use a PPC search engine ad, you?ll have to include your bid in your application form. If the search engine deems your bid acceptable, you can see your ad uploaded in a matter of days at the most. PPC search engine ads can cost as low as 5 or 10¢ per click. If you receive five hundred visitors and you multiply it with 10¢ then you only need to pay $5 for it.
PPC search engine advertising is not perfect though. There are times when your campaign would be hampered by false and misleading results. Unsavory small engine companies may choose to click your ad several times without any intention but to increase the amount of money they?ll receive from you. There are also malicious individuals who do the same thing for no reason at all.
One Product per Ad
Don?t be such a cheapskate and try combining all your products and services in one ad. As pay-per-click ads can only give you a limited amount of ad space to work with, it?s best to make full use of it for marketing one specific product or service. Highlight its benefits and mention its best feature. Pricing and promotion should also be included if you?ve used them to increase sales for your items.
Choose the Right Landing Page
Your landing page is very important. If your ad was able to generate interest, enough to make the person click your ad, your landing page must be able to at least maintain, or even better encourage, his interest in your products and services. Make sure to provide as much pertinent information as possible in your landing page. Don?t forget to provide a Buy Now button and links to your homepage and other websites.
Choose the Right Keywords
Use the various keyword popularity tools available for free use online to determine the best keywords for your PPC campaign. The right keywords will ensure that you?re reaching your target market and not something else.
Know How to Bid
Popular keywords should only have lower bids because you?re facing too much competition as it is with them. But niche keywords that represent your business almost exclusively are definitely worth a higher bid.
Double Check Your Ad
Have you included all important information? Check for grammar and spelling errors. If everything?s in order then it?s time to have them displayed on search engines. Good luck!
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