 by Dr. Jeffrey Lant. Author's program note. It is Christmas Day, the most important day in the Christian calendar into which I was born nearly 66 years ago. As such I shall spend a happy portion of this special day with beloved family and friends. But some time, important time, I shall do that which has made me rich and will make me richer still. I shall, that is, tend my business by promoting it, for this is as necessary on this blessed day as on any other day. Where this will take place. Want to get rich? Then create for yourself a space dedicated to one thing and one thing only, a space where the focus is exclusively and solely on getting rich, where NOTHING else is ever allowed, tolerated, or accepted. I call this place the "space capsule", and I want to give you a brief but mind-altering tour. Some 30 years ago, when I was just starting the business which has made me a multi-millionaire I saw this space late one Friday afternoon. It was exactly what I'd been looking for for months; it was big enough to suit but not to overwhelm, perfectly located across the street from Harvard Law School and the storied Harvard Yard. In short it was the perfect location for who I am, where I should be and what I must do. Thus I purchased it on the following Monday and long ago erased the mortgage, paid for in part by payments (and tax deductions) from my home-based business therein situated. Since purchase, its value has appreciated by over 1000% and is not done appreciating yet. I recommend such a wise purchase for you, too; that is if you plan to get old and well-heeled. You do, don't you? The decoration of such a place. Remember the line from the old English nursery rhyme "Sing a Song of Six pence", the line which directs you to the King's office, the counting house where he delighted to while away a lazy afternoon counting his money? This sapient sovereign knows something about money that you have so far disregarded or never knew: the making of fortunes is expedited by being surrounded by and seeing as many manifestations of your wealth as possible. In other words, if you've got it, flaunt it. But, you wail, you have no manifestations of wealth, nothing to flaunt, hardly even an idea of what you'd like to flaunt, even if you could. No problem. Take a dollar out of your impecunious wallet and staple it to a piece of paper. Then post it where you can see it every day. That dollar, that single dollar, is the single step that begins the thousand mile journey to wealth. Then regularly add to your gallery of wealth objects. Post copies of bounteous bank statements, or receipts that show you are polishing off your mortgage, each payment another step to your goal. In due course, you'll be posting evidence of much greater wealth and of the process that produces it. Thus, in my office, hub of my "space capsule", I am surrounded by things of consequence, including a dozen Old Masters, masterpieces painted before 1800. Each one, and all the other treasures in this room, are tangible, beautiful evidence of successful promotions, of prospects identified, offers made, offers accepted, money in the bank. Each is tangible evidence of your success... which is constantly "in your face" to remind you of what you must still do to advance further and faster. Make sure everything you need is at hand and readily available. As I write it is 1:36 a.m. Eastern time. It is a night of howling winds and driven snow. I needed extra padding against the gelid temperatures and the cold distractions playing themselves outside my window. This is where planning comes in. Write down everything you're going to need to do your significant and necessary work. Then make sure you have it readily available and in sufficient quantity. When you are supposed to be marketing, you shouldn't be wasting precious time trying to discover just where you left your bunny slippers. The crucial mantra. It is now time to "psych yourself up", to put your brain in the proper state and condition so it can do its essential work. You need a "mantra." In Hinduism, a mantra is a sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities. Here is the mantra I have written for you: Promote! When you are ready... promote./ When you are not... promote. When it rains... promote/ when it's dry... promote. When you're rich... promote./ when you're not ... promote. When you feel like it... promote./ When you don't... promote! The great thing about a mantra is that is can easily be customized for you. Thus, "When my kids are screaming... promote/ When they're not... promote!" Get it? Mantras are designed to put yourself in the place you need to be, your subconscious mind ready to take you there. Your "power song." Music is good for more, much more, than soothing the savage beast. It can give you the essential beat you must have to feel bright, energetic, motivated, a power player about to astonish the world with deeds of derring-do, or at least achieve today's promotion quota. (You do have one, don't you?). Here's a good tune to get you up and active, alert, dauntless, ready to roll. It's "High Hopes"; published in 1959, popularized by Frank Sinatra, it helped elect John F. Kennedy President of the United States. High hopes, indeed. You'll find it in any search engine. Here is its most famous stanza: "Once there was a silly old ram/ Thought he'd punch a hole in a dam/ No one could make that ram, scram/ He kept butting that dam/... Just remember that ram/Oops there goes a billion kilowatt dam." Set the day's objective. If your goal is wealth, and if not why not, now's the moment to play the numbers game. If you're marketing on line (you are, aren't you?) you need to set FOUR numbers: the number of ads you need to email; the number of clicks from those ads; the number of prospects (at Worldprofit.com we call them "associates") from those clicks, and finally the number of sales and dollars therefrom. These 4 numbers are crucial and must be set and reached DAILY, Christmas or not. Now just do it! It is now just 4:26 a.m. Eastern.. The winds have died down a bit but it's snowing harder. It's damp, cold, dark outside the Space Capsule. I don't really want to be here but my Power Song is working its magic and, like the oldest war horse, I feel the sap rising. It's going to be a great day, a day I make money. "Oops there goes another problem kerplop." The mantra is working its magic... again. Yes, it's going to be another fine day for making money. |
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